Branding is the expression of the truth of who you are, or what you stand for. Your brand communicates your value, characteristics, and attributes that will help encourage someone to support you. The message of a personal brand says:
“This is who I am. This is why I exist. This is what I stand for. If you agree with and like what I stand for, you can support me, and recommend me to your friends.”
This presentation shows you how to build your personal brand.